You don’t need another consultant. You need someone there.
For a British company, entering a new European market can look simple on paper.
• Set up a company and open a bank account.
• Find an accountant.
• Find local partners.
• Translate the documents.
• Hire people and start selling.
In reality, this is where the problems usually begin.
That is why W&L Business Consulting is evolving into W&L Premium Business Solutions — connecting our UK clients directly with the local expertise, infrastructure and business network of PSD Group and PM Consulting across Southeast Europe.
GROW YOUR BUSINESS BEYOND BORDERS
Through PM Consulting, we connect the UK with some of the most interesting markets in Southeast Europe — with particular expertise in Slovenia, Croatia, North Macedonia, Serbia, Bosnia & Herzegovina, Montenegro and the wider former Yugoslav region (Bulgaria, Albania, Greece, Hungary, Turkey).
And we don’t simply tell you what to do. We help you do it.
We can support you with:
• market-entry and country selection,
• company formation and local operational setup,
• banking, VAT, accounting and coordination with legal specialists,
• offices and local administration,
• finding distributors, suppliers and strategic partners,
• B2B introductions and business development,
• sales and HR support,
• recruitment, work and residence procedures,
• legal, certified and business translations,
• localisation of websites, contracts and commercial materials,
• and ongoing on-the-ground project coordination.
One UK contact. One regional network. One team helping you move from idea to operation.
And the timing matters.
In 2025, the United Kingdom and North Macedonia entered a new Strategic Partnership, followed by a landmark Government-to-Government agreement supporting cooperation in infrastructure, transport, health, energy and technology — with up to £5 billion of UK Export Finance support available for eligible projects in North Macedonia.
The message is clear: The UK is looking towards Southeast Europe.
For British companies, this region is no longer simply a collection of smaller foreign markets. (more about this)
It is a region of new partnerships, investment opportunities, skilled people, competitive operating environments and direct access to European and regional markets. (5 billion to support UK Export Finance)
We’ve spent more than 25 years working with companies in this region, supported the establishment and development of 350+ businesses, and the companies supported through our network have generated more than €100 million in turnover.
Now we are bringing that experience directly to British companies through W&L and PM Consulting.
So, if you are considering:
Slovenia. Croatia. North Macedonia. Serbia. The Western Balkans. Or the EU.
Don’t start by asking:
“How do we open a company there?”
Start with the more important question:
“Which market makes the most sense for our business — and who can help us succeed once we get there?”
That is where we come in.
W&L Premium Business Solutions
PM Consulting — Grow Your Business Beyond Borders
Tell us where you want to go. We will help you build the route. Book a free short international business consultation with our team.
Dragan Šibanc, CEO PSD Group
