Opportunities remain unresolved.
The conversation is moving forward and the proposal has been sent, but no one knows what happens next or who is responsible.
IN-PERSON SALES SEMINAR
BE · DO · HAVE
Less improvisation.
More clarity.
Better sales.
Align your people, sales process and business goals. Work with Dragan Šibanc to turn your sales strategy into practical steps for your team.
€150 + VAT · €183 including VAT per participant
Dragan ŠibancSales & HR Strategist
MONDAY30. 11. 2026
ONE DAY FOR A FRESH PERSPECTIVE10.00–15.30
MEET US IN PERSONGZS Ljubljana
Event details When effort does not yet deliver results
A good conversation.
A proposal sent.
Then silence.
A busy sales team is not always an aligned one. Sometimes the next step with a customer is unclear; sometimes the team lacks a shared way of working.
Everyone sells in their own way.
The strategy is written down but gets lost in customer conversations. Sales, marketing and management are not always aligned.
Results are hard to repeat.
Success depends too heavily on individuals. It becomes harder to see what works and what needs to change.
Let’s start by connecting who we are, what we do and what we want to achieve.
The BE · DO · HAVE approach
Three elements.
One coordinated sales system.
Techniques work when people understand their role, the process and the shared goal.
01 / YOUR ROLEBE.
Start with the mindset.
Understand your role in sales, the customer's situation and your responsibility for the quality of the conversation.
“Who do I need to be to build trust?”02 / YOUR ACTIONSDO.
Then take the right steps.
Guide the conversation, ask the right questions, clarify concerns and agree on the next step.
“What will I do in my next conversation?”03 / YOUR OUTCOMEHAVE.
Give results a clear process.
Connect agreed actions with business goals. Identify what worked and how to apply it across your team.
“What do we want to achieve, and how will we track it?”
From understanding to action
Leave with a clear
next step.
Bring your own sales challenge. During the seminar, connect it with a way of working you can try in your business.
- A more structured sales conversationFrom preparation and understanding needs to a clear agreement.
- A clearer understanding of customer concernsIdentify what is holding back the decision and what still needs to be clarified.
- A shared language for your teamBring sales, marketing and management together around the same process.
- A plan to put learning into practiceChoose a practical step to apply in your next conversation.
Seminar programme
5.5 hours.
Your sales process
at the centre.
Explanations, examples, discussion and practical exercises. Four modules that fit together as a whole.
10.00–15.3030 November 2026 · GZS Ljubljana
BE
Sales foundations
How the salesperson’s role, understanding the customer and business strategy shape everyday sales.
Identify where your strategy gets stuck in practice.DO
Leading a sales conversation
The right questions, identifying suitable customers and a clear conversation structure.
Focus your time and energy on relevant opportunities.DO → HAVE
From concerns to a decision
Understanding doubts, discussing value and agreeing on the next step.
Help the customer make an informed decision.HAVE
An aligned team and effective execution
Align sales, marketing and leadership, and put what you learn into practice.
Define your next step and how you will track it.Is this day for you?
For the people who
move sales forward.
For directors, sales managers, entrepreneurs and B2B sales teams who want to align strategy with everyday customer conversations.
You will get the most out of the seminar by bringing a real example and being willing to try a different approach.
YOUR TRAINERExperience that brings it together
Dragan
Šibanc.
Founder of PSD · Sales & HR Strategist
A business consultant and trainer who connects sales, people development and business organisation. His work focuses on aligning sales strategy with the people who put it into practice.
In this seminar, he applies that perspective to real situations: understanding the customer, guiding a sales conversation and developing a shared way of working.
“My goal is simple: to build sales teams that communicate clearly, close confidently and earn lasting customer trust.”Discover PSD’s story
Participants’ experiences
What matters is
what stays with you afterwards.
Feedback from previous PSD training programmes, drawn from existing testimonials.
Well structured, clear and focused on what matters. A positive and cheerful trainer.
Everything was explained using practical, everyday examples.
Very generous knowledge sharing and practical examples that help align sales and people potential.
Your next business step
One day for sales
with a clear direction.
Take time to understand your process. Then return to your team with a clearer view of what you can change.
IN-PERSON SEMINAR REGISTRATION
BE · DO · HAVE
With Dragan Šibanc
- Date
- Monday, 30 November 2026
- Time
- 10.00–15.30
- Location
- GZS LjubljanaDimičeva ulica 13, Ljubljana
150 €+ VAT / participant€183.00 including 22% VAT
An in-person seminar with practical work and discussion of sales challenges.
Register for the seminarIn the next step, choose the number of participants and enter your billing details.
View the locationIs the seminar also suitable for experienced salespeople?+
Yes. It is also for experienced sales managers and teams who want to identify where their process stalls and how to align it more closely with their strategy.
Can several colleagues register together?+
Yes. In the registration form, choose the number of participants and add their names. For larger groups or in-house training, email dsibanc@psd.si.
How should I prepare for the seminar?+
Think of one successful sale and one challenge. How do you attract customers? Where does the conversation or process usually stall? You can describe your example when registering.
When and where is the seminar?+
Monday, 30 November 2026, from 10:00 to 15:30 at GZS Ljubljana, Dimičeva ulica 13.
30 November 2026 · GZS Ljubljana
Give your next sales conversation
a clear direction.
Take the first step €150 + VAT · 10:00–15:30
